Date Of Visit: July 8, 2023
Location: 543 Southern Artery, Quincy, MA
You can’t throw a rock, or a bagel for that matter, in Massachusetts without hitting a Dunkin Donuts. But, among all of these coffee shops, there’s a special one in Quincy, MA.

Like many successful companies, the Dunkin’ Donuts franchise had humble beginnings.
The origins of what would become Dunkin’ Donuts began during World War II when a shipyard worker decided to provide food options for his co-workers. William Rosenberg, a worker at the Fore River Shipyard based on the Quincy and Weymouth areas, noticed there weren’t many eating options for his coworkers and himself at the time. While this is far from the case now, Quincy did not have a wide variety of dining options.
Initially, William opened the “Industrial Luncheon Services” with a $1,000 loan and another $1,500 start up money. “Industrial Luncheon Services” was a a food truck that sold sandwiches, coffee, doughnuts, and other snacks.
William noticed that at least 50% of the food and drinks he sold were doughnuts and coffee. So, William decided to start a food business that focused on these foods and renamed his business “Open Kettle.”
Eventually, in 1950, William would open a brick and mortar store at its current location, 543 Southern Artery. After noticing many of his customers dunked their doughnuts in their coffee, William changed the name of his shop to “Dunkin’ Donuts.”
While many of the Dunkin’ Donuts coffee shops updated their decor and designs, the Dunkin’ Donuts on Southern Artery went in another direction. In December, 2011, the shop was “retro-renovated” to honor its original look.
From the original outside design to the indoor decor, the shop on Southern Artery transformed to a coffee shop from back in time.



The interior of the Dunkin’ Donuts has a mural of a photo of the original Dunkin Donuts and a display of the various logos the company has used over the years.


While the logos, design, dining options and decor may have changed at many of the coffee shops, one things remain clear; New Englanders still love their Dunkin’ Donuts.
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July 12th, 2023 at 2:20 am
A very unusual and informative post.
I don’t know whether William Rosenberg is a hero or a villain. He introduced so many people to a wonderful sugary, tasty treat, but at the same time, gave many people in the world a really serius problem.
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July 12th, 2023 at 1:05 pm
It is a double-edged sword for sure!
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July 12th, 2023 at 4:18 am
What an interesting story! I live in the Netherlands and over here we do have some Dunkin’Donuts shops, mut not overly abdundant (yet). Douhgnuts taste like our beloved Oliebol (literally ‘oil ball’, wich is a typical end of the year treat, and has about the same construction. So maybe we don’t want to be confused to much as far as food and time of the year goes. 🙂 I hadn’t thought of the origin of the name because of folks dipping, or dunking their doughnuts into coffee. But it makes perfectly sense. I use to do that with my cookies, much to my mother’s dismay. 🙂
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July 12th, 2023 at 12:23 pm
It’s always so interesting learning about the culture and food from other countries! It also shows how much we have in common! I like to dunk too!
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July 12th, 2023 at 9:32 am
Very cool and I love their donuts.
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July 12th, 2023 at 8:18 pm
Thank you! Fun fact: I have never eaten one of their donuts!
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July 12th, 2023 at 10:51 pm
😄 That’s so funny. Try one…delicious.
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July 12th, 2023 at 10:53 am
I never knew the history behind this, thanks!
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July 12th, 2023 at 12:18 pm
Thank you for reading and commenting! It is an interesting story!
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July 14th, 2023 at 11:13 am
This is great…and I don’t know how I didn’t know about this. Fantastic.
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July 31st, 2023 at 8:58 am
Informative, I didn’t knew about it, thanks for sharing it.
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July 31st, 2023 at 8:46 pm
Thank you GB!
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